The challenge
SEO expertise includes more than a list of steps. Learners need to understand concepts, recognize patterns, work through examples and develop judgment about what to do in different situations.
The work
I developed and structured learning and knowledge materials that made technical and strategic ideas easier to follow and apply. The work drew on subject expertise, instructional thinking, examples and information design rather than treating training as a slide-deck transfer exercise.
What the project demonstrates
Useful learning materials connect explanation to application. They make the structure of the subject visible, choose examples deliberately and give people a more practical route from exposure to confident use.